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About

 

Founded in 2018 by serial investor Adam Norris, PURE scooters is headquartered in the UK, with a rapidly growing European presence.

Pure was started to help address the increasing challenge of urban mobility.

 

We are dedicated to changing urban mobility by providing you with the best possible electric scooters to meet your daily needs - as such we test ride all new scooters released onto the market to ensure we have you covered.

 

 

8+ Brand Partnerships

Over 10,000 scooters sold

2 Territories

35+ Scooters tested

4.7/5 Trustpilot rating

Our Mission

 

"We want to provide the transport solution to free people form the structure of pubic transport whilst reducing their effect on the environment. At the same time promoting saving time, money and having fun."

 

Congestion in our towns and cities is increase at an alarming rate. This is not only affects our day to day lives just trying commute to work or meet up with friends, but it is also severely impacting the environment. We need to act now.

 

We believe that light electric vehicles such as electric scooters are the solution to this problem. They are low cost, zero emissions and great fun to ride. They are also compact and highly portable, allowing you to combine scooting with other forms of transport to travel further afield.

PURE Story

Over the last year we have expanded rapidly growing from a small Uk based team to a team of over 35 spanning across multiple territories across Europe.

 

Looking forward we are continuing to expand throughout Europe. We are on a course to be in multiple countries by the end of 2020.

 

We will continue to source and stock the best electric scooters that are available today and provide the highest level of service to our customers to ensure they enjoy the best possible scooter experience.

 

Dec 2018 - secured funding
January 2019 - website launched
July 2019 - launch the Xiaomi Pro (the successor to the worlds most popular scooter)
September 2019 - Store opening in Victoria London, giving our customers to browse the full range and also
October 2019 - Team grows to 35, including some key industry hires to accelerate our growth
November 2019 - launch of our scooter club, providing useful tips to our growing community of scooters
 

Meet The Team

"We want to provide the transport solution to free people form the structure of pubic transport whilst reducing their effect on the environment. At the same time promoting saving time, money and having fun."

Adam Norris

CEO and Founder

Adam studied as an engineer but at heart is an entrepreneur and investor. Who, following his successful career at Hargreaves Lansdown, has spent the last ten years investing in a number of very successful start-ups.

 

He is a problem solver with a passion for building businesses with ‘best in class teams’ and which do good for mankind.

 

Favorite scooter: M365 PRO

Tom Carrol

COO

David heads up all of Pure Scooters’ product customisation. He has run his own business that specialises in custom products for motorsport for the past 15 years.

 

David has been with Pure Scooters from the start and influential in growing the team from only a few people in a small office, to the much larger organisation we are now.

 

Favorite scooter: Boosted REV

David Rubie-Todd

Executive Director

David heads up all of Pure Scooters’ product customisation. He has run his own business that specialises in custom products for motorsport for the past 15 years.

 

David has been with Pure Scooters from the start and influential in growing the team from only a few people in a small office, to the much larger organisation we are now.

 

Favorite scooter: Boosted REV

Simon Mitchell

CFO

David heads up all of Pure Scooters’ product customisation. He has run his own business that specialises in custom products for motorsport for the past 15 years.

 

David has been with Pure Scooters from the start and influential in growing the team from only a few people in a small office, to the much larger organisation we are now.

 

Favorite scooter: Boosted REV

Harry Mann

CXO

Harry comes from a 2 wheel background, having led a transformation at Brompton bikes.

 

An experienced omnichannel retailer he has led ecommerce rollouts across over 15 international markets, always with a sharp focus on differentiating by creating fantastic customer experiences.

 

Joining in September 2019, Harry’s role is to help us connect with customers across every touchpoint and across all our markets.

 

 

Favorite scooter: Unagi

Yang Li

SVP: International Growth

Yang looks after our international expansion, new products and services development.

 

Previously as Commercial Director at Mobike he helped scale it to 220 million users across 200 cities, leading to a $3bn USD exit. Yang has also scaled & advised many other on demand & micro-mobility startups.

 

Yang is a big fan of travelling and has been to 150+ countries.

 

Favorite scooter: M365

Sam McCarthy

SVP: Commercial

Sam was the Founder of London Electric Scooters. 

 

Having seen the opportunity in the market for electric scooters back in 2018. He grow his company from the ground up which was then acquired by Pure Scooters in May 2019. 

 

Since the acquisition he is now heading up the commercial side of the business. 

 

Favorite scooter: Inokim OXO

Angus Williams

VP: Retail

Angus joined Pure in October 2019 to develop the retail model. He is a keen cyclist, covering around 10 000miles a year just to commute to work.

 

Passionate about urban mobility and specifically the development of the electric mobility sector has worked for British ebike manufacturer Gocycle.

 

Prior to embarking on a career revolving around two wheels Angus lived in France playing Real Tennis professionally.

 

Favorite scooter: Unagi

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